Executive Staff

Robert Sherman is CEO of The Jewish Education Project.  Bob began his career in Jewish education leading Jewish day schools with a focus on building capacity for growth and excellence.  Subsequently, Bob moved to the San Francisco Bay Area to become the CEO of BJE, which tripled in size during his tenure.  Upon arriving in New York in 2007, he led a complete redesign of the organization, formerly known as the Board of Jewish Education, the first communal central agency for Jewish education established in 1910.  In close alignment with the UJA-Federation of New York, the organization rebranded as The Jewish Education Project,  shifted its mission to focus on leadership and innovation, merged with another agency from Long Island, created new strategy in all of its core areas of focus, and brought in new talent to lead its program.  Today, The Jewish Education Project works locally to expand the reach and strengthen the value and impact of Jewish education for children, teens and families, and also operates several national initiatives including DigitalJLearning (supported by the Avi Chai Foundation) and the New York Teen Initiative (supported by the Jim Joseph Foundation).  Bob’s professional focus is in change management, coaching, building large-scale collaborative initiatives.

David Bryfman is the Chief Innovation Officer at The Jewish Education Project. David completed his Ph.D. in Education and Jewish Studies at NYU, focusing on Jewish adolescent identity development and experiential Jewish Education. He is also a graduate of the Wexner Graduate Fellowship Program. Prior to moving to New York, David worked in formal and informal Jewish educational institutions in Australia, Israel, and North America. David was the primary author of the 2016 research report titled Generation Now: Understanding and Engaging Jewish Teens Today. David’s current work focuses on bringing innovative strategies and creative thinking to Jewish education.

Abby Knopp joined The Jewish Education Project team in 2014. In her role as Chief Operating Officer, Abby is responsible for a wide variety of initiatives, including: strategy and program development, partnerships with UJA-Federation of New York colleagues and national foundations, and the design and implementation of an outcomes framework to ensure high productivity and establishment of measurable objectives for our work. Abby brings 20 years of experience working to increase the effectiveness of Jewish education across a variety of Jewish educational settings having served as Planning Director at UJA-Federation of New York and as the Vice President of Strategy and Programs at the Foundation for Jewish Camp. Abby has a Master's Degree in Jewish History from New York University, with a specialization in Russian Jewry. Abby's work with Russian-speaking Jewry remains one of her greatest passions.